Building An Effective Green Marketing Strategy

Air Date: Thursday, November 06, 2008

Cost: $250

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Presented By:

Who should attend: CMO & Marketing Leadership professionals

Description:

Organizations are under pressure from consumers, shareholders, and government bodies to develop green strategies. However, many marketers are jumping on the green bandwagon, overwhelming consumers with claims of environmental benefits or greater sustainability. As many of these superficial claims are exposed, consumers are increasingly distrustful of the credibility and honesty of green marketing messages.

This teleconference discusses the key actions for Marketing Leadership professionals to build credible and authentic green marketing strategies.

Agenda:

• Why green matters for your brand
• How to avoid common mistakes with green
• How to build your green strategy
• How to assess your green authenticity

Related Research:

Building An Effective Green Marketing Strategy

by Cindy Commander, Brian Haven, July 31, 2008

Case Study: Vancity Engages Stakeholders In Green Efforts

by Cindy Commander, Brian Haven, July 31, 2008

Case Study: Herman Miller Shows That Sustainability And Profits Go Hand-In-Hand

by Cindy Commander, Brian Haven, July 31, 2008

Case Study: Intel Uses Partnerships For Green Strategy

by Cindy Commander, Brian Haven, July 31, 2008

How Green Are You?

by Cindy Commander, August 14, 2008

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.