For Consumer Product Strategy Professionals

How To Make Connected TVs The Future Of TV

US Connected TV Forecast, 2010 To 2015

by James L. McQuivey, Ph.D., August 26, 2010

Connected TVs are all the rage. Every TV maker features connectivity in the top half of their lineup, and major retailers have committed to only sell connected TVs by as soon as 2011. Despite this enthusiasm from the supply side, there is no corresponding . . .

For Consumer Product Strategy Professionals

US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

by Sarah Rotman Epps, August 19, 2010

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who own or intend to buy iPads and other tablets fit a typical . . .

For Consumer Product Strategy Professionals

3D TV Fails To Inspire Consumers In 2010

Most People Are Happy To Wait To Upgrade To 3D TV

by James L. McQuivey, Ph.D., August 6, 2010

At the opening of 2010, the world's largest TV manufacturers came to the Consumer Electronics Show (CES) full of heady promises about the future of 3D TV. Despite the success of 3D films at the box office, however, many challenges face 3D TVs at home. . . .

For Consumer Product Strategy Professionals

Updated Q3 2010: The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

by Sarah Rotman Epps, August 4, 2010

As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more aggressive than we previously forecast, and we are in the process . . .

For Market Research Professionals

Forrester Research Online Access Forecast -- Broadband, 2010 To 2015 (US)

ForecastView Spreadsheet

by Tushi Banerjee, August 3, 2010

Broadband (US): Broadband availability and number of households and individuals with broadband access by platform (DSL, cable, fiber, and other). Includes demographics such as age, gender, and income as well as broadband tenure and access location. Includes . . .

For Consumer Product Strategy Professionals

FaceTime Is The Second Coming Of Video Telephony — Again

Skype And Others Will Benefit From Apple's New iPhone 4 Hardware

by Ian Fogg, July 21, 2010

Creating a successful strategy for consumer video telephony has eluded everyone bar Skype. Even the telecommunications industry itself has failed with this particular communications product: Consumers have largely ignored the video telephony abilities . . .

For Consumer Product Strategy Professionals

How eReaders Will Fare In A Tablet PC World

US eReader Forecast, 2010 To 2015

by James L. McQuivey, Ph.D., July 21, 2010

eReaders face a formidable challenge from the rise of tablet PCs. The iPad is already desired by more people than any single eReader, something we expect to only increase with time. However, with just 3.7 million eReaders in the US market at the end of . . .

For Consumer Product Strategy Professionals

Forrester Research DTV, HDTV, And DVR Forecast, 2010 To 2015 (US)

by Ed Kahn, July 16, 2010

DTV, HDTV, and DVR Forecast (US): Total TV households by platform, including cable, satellite, telco, and terrestrial. Segments each platform by digital where applicable and includes net pay TV households. Also includes adoption of DVR (total and by platform, . . .

For Customer Experience Professionals

How Satisfied Are Consumers With Phone Experiences In 2010?

Consumers Rate Their Satisfaction With Phone Experiences Across 13 Industries

by Megan Burns, July 12, 2010

For many companies, the phone is a major channel through which they interact with customers. Forrester surveyed 4,653 consumers to find out how satisfied they were with the phone interactions they had with companies across 13 different industries. Marriott . . .

For Consumer Product Strategy Professionals

Which Device Offers The Best Music Experience?

by Sonal Gandhi, Mark Mulligan, July 12, 2010

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery and sharing capabilities. But adoption is lackluster. . . .

For Consumer Product Strategy Professionals

360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

by Mark Mulligan, July 9, 2010

Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud functionality to bridge many of these divides, joining . . .

For Consumer Product Strategy Professionals

Consumers Need Cloud-Based Products Now

Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe

by Ian Fogg, July 7, 2010

Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across these devices and screens, product strategies must embrace . . .

For Market Research Professionals

Online Global Consumers' Broadband Adoption And Internet Activities

A Technographics® Global Overview Document

by Jacqueline Anderson, July 6, 2010

Understanding how global consumers access the Internet is a crucial part of understanding how they're engaging with the Internet (and thus how you can engage with them). This Technographics® Global Overview report looks at consumers across 14 countries . . .

For Market Research Professionals

Technographics® Survey Highlights: PC Adoption Among US Hispanics

by Joost van Kruijsdijk, July 6, 2010

This highlight deck provides an overview of PC adoption among US Hispanic consumers from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2009 (US).

For Consumer Product Strategy Professionals

Case Study: Best Buy's Retailer-Led Product Strategy

Retailers Can Act As Consumer Product Strategists, Too

by Doug Williams, June 30, 2010

Most retailers sell other companies' goods; on occasion, they will sell products developed by others but branded as their own. Best Buy does both of those things, but the company has also done something different in order to differentiate itself in the . . .

For Market Research Professionals

A Market Researcher's Introduction To The Future Of Online Customer Experience

by Reineke Reitsma, June 30, 2010

The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is shrinking. And as the hardware evolves, the interfaces on the . . .

For Consumer Product Strategy Professionals

Creating New Revenues Around Content: Find Your Popcorn

by Nick Thomas, June 29, 2010

Media companies face significant challenges as they address the impact of the media meltdown, compounded by an economic downturn. As they rebuild their industries and construct new business models, product strategists in the media industries should learn . . .

For Market Research Professionals

Data Essentials: A Snapshot Of US Online Consumers

A Technographics® Data Essentials Document

by Jacqueline Anderson, June 28, 2010

This Data Essentials document highlights key data points about US online consumers' adoption of the Internet and its various activities. Drawing from data gathered in our annual benchmark survey, we've created a visual snapshot of how US consumers are . . .

For Consumer Product Strategy Professionals

The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

by Sarah Rotman Epps, June 17, 2010

The CEOs of Apple and Microsoft may disagree about the future of the PC, but we see growth as consumers adopt multiple PCs to fit their lifestyle. Nearly half a billion PCs will be sold to consumers in the US between now and 2015, but the share of the . . .

For Customer Experience Professionals

How Satisfied Are Consumers With Web Site Experiences In 2010?

Consumers Rate Their Satisfaction With 87 Web Sites Across 13 Industries

by Megan Burns, June 14, 2010

Forrester recently asked US online consumers to rate their satisfaction with Web site experiences at companies they've done business with across multiple industries. When the results were tallied, retail and financial services dominated the top 10 rankings. . . .

For Market Research Professionals

An Introduction To Latin American Online Consumers

by Roxana Strohmenger, June 11, 2010

Latin Americans' active presence in the online world is relatively new. Some consumers in metropolitan cities in countries like Brazil and Mexico have come online, but a digital divide still exists, with a large proportion of metropolitan consumers still . . .

For Market Research Professionals

Understanding Latin American Online Consumers

by Roxana Strohmenger, June 11, 2010

Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is dedicated to understanding Latin Americans' online behavior in . . .

For Consumer Product Strategy Professionals

Forrester Research eReader Forecast, 2010 To 2015 (US)

by Ed Kahn, June 7, 2010

Reading device unit sales and users (dedicated eReader, mobile phone, desktop PC, laptop/notebook PC, netbook/mini PC, tablet PC). eBook readers by device and eBook revenue. Includes historical data going back to 2008 plus a five-year forecast. Note: . . .

For Consumer Product Strategy Professionals

Why Google TV Is Bigger Than You Think

How TV Will Finally Become Interactive, At Scale

by James L. McQuivey, Ph.D., June 7, 2010

Google made significant noise when it recently announced Google TV, the search giant's most recent attempt to influence the future of the TV experience. The news itself was overly complex, and Google failed to reduce it to its most powerful properties. . . .

For Consumer Product Strategy Professionals

The Growing Significance Of Digital Music Collections

by Sonal Gandhi, June 3, 2010

The growing availability of cloud-based on-demand streaming services has led many to wonder whether people will continue to own and augment music collections. The timelier issue, however, is how device makers and service providers can incorporate access . . .