For Consumer Product Strategy Professionals

Smartphone Platforms Need A Branding Reset

US Consumers Have Little Clue About Their Phone's Software

by Charles S. Golvin, September 1, 2010

In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from Google, Microsoft, and Palm seek to gain share and new entrants . . .

For Infrastructure & Operations Professionals

Market Overview: Smartphone Management

Empower Workers With The Freedom To Choose Their Preferred Mobile Devices

by Benjamin Gray, Christian Kane, August 26, 2010

Within the next 12 to 18 months, most IT managers worldwide will significantly alter their client computing strategies, and this will have a profound impact on smartphone adoption and management. Necessitating this change is a significant generational . . .

For Consumer Product Strategy Professionals

2010 Mobile Trends

by Thomas Husson, January 13, 2010

2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place. Companies of all shapes and sizes as well as governments . . .

For Technology Product Management & Marketing Professionals

Understanding Information Worker Smartphone Usage

Emerging Smartphone Use By Information Workers Opens Doors For Vendors

by Michele Pelino, November 20, 2009

Understanding how information workers use smartphones and applications enables marketing executives across the mobile value chain to successfully develop products and services to address the needs of these workers. Currently, 13% of information workers . . .

For Infrastructure & Operations Professionals

The Mobile Operating System Wars Revisited

BlackBerry, Windows Mobile, And iPhone OS Lead In The Battle For Enterprise Pockets

by Benjamin Gray, July 28, 2009

The battle for your pocket has some new entrants, and the winner in the enterprise market won't be BlackBerry, Windows Mobile, iPhone OS, Symbian, Palm OS, Android, or even webOS; it'll be you, the individual. Enterprises are headed in the direction of . . .

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2009

Prepare For The Rise Of The Mobile Wannabes And The Services To Support Them

by Michele Pelino, July 28, 2009

Forrester's latest Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009, shows continued enterprise mobility momentum &mdash even during these challenging economic times. Buyers are investing in mobile applications . . .

For Infrastructure & Operations Professionals

Enterprise Support For Mobile Operating Systems

by Benjamin Gray, July 28, 2009

The battle for your pocket has some new entrants and the winner in the enterprise market won’t be BlackBerry, Windows Mobile, iPhone OS, Symbian, Palm OS, Android, or even webOS; it'll be you, the individual. Enterprises are headed in the direction of . . .

For Content & Collaboration Professionals

Technology Populism Fuels Mobile Collaboration

When IT Supports Personal Mobile Phones, Mobile Collaboration Ensues

by Ted Schadler, July 13, 2009

When firms support their employees' mobile phones and smartphones, good things happen. Our recent survey of 2,307 IT decision-makers in the US and Europe showed that one in four enterprises provides at least some support for personal mobile devices. The . . .

For Consumer Product Strategy Professionals

Samsung Jet And Pixon12 "Featurephones" Aim To Be Smarter Than A Smartphone

by Ian Fogg, June 15, 2009

Samsung's new midrange Jet and Pixon12 mobile handsets deliver features that outgun many more expensive so-called "smartphones." They are confirmation that a separate "smartphone" category is no longer useful for understanding the mobile market. The Jet . . .

For Consumer Product Strategy Professionals

Mobile Internet: Where Is Your Audience?

Assessing Browser Traffic To Support Good Technology Decisions

by Julie A. Ask, May 6, 2009

Mobile traffic pales in comparison with online traffic, but it is sizeable enough not to be ignored. Handset fragmentation both in the US and globally has stymied the delivery of excellent user experiences to date, resulting in less than 5% of US cell . . .

For Infrastructure & Operations Professionals

Building Your Business' Mobile Strategy

by Benjamin Gray, April 13, 2009

The time is now for IT to get smarter about managing mobility, and firms must recognize the importance of device management and security.

For Vendor Strategy Professionals

Future View: Mobile Unified Communications Demand And Evolution, 2009 To 2014

Revenue Growth Will Follow As Vendors Facilitate Easier Integration

by Michele Pelino, March 19, 2009

Today, few enterprises integrate unified communications (UC) functions with mobile applications because most companies do not yet understand the value proposition of mobile UC integration. We believe that UC integration into mobile line-of-business (LOB) . . .

For Consumer Product Strategy Professionals

Mobile World Congress 2009: At The Heart Of A New Ecosystem

by Thomas Husson, February 24, 2009

With disruptive technologies ahead, the Mobile World Congress (MWC) was an amazing glimpse of what the future of mobile services could be. Despite gloomy expectations of a tough year to come, we see an industry that is confident of its future and that . . .

For Market Research Professionals

North American Mobile Device And Application Landscape

by Ellen Daley, October 21, 2008

North American firms report on the different handheld operating systems that their companies support and manage, where their employees spend most of their working time, who pays for voice and data mobile services, and their adoption of various mobile . . .

For Market Research Professionals

European Mobile Device And Application Landscape

by Ellen Daley, October 8, 2008

European firms report on the most popular operating systems, where most of their employees spend their working time, who pays the carrier for voice and data mobile services, and their adoption of various mobile applications.

For Infrastructure & Operations Professionals

The Mobile Operating System Wars Heat Up

As The Battle Plays Out, Businesses Should Focus On The Big Four: BlackBerry, Windows Mobile, Mac OS X, And Symbian

by Benjamin Gray, July 28, 2008

To even seasoned IT operations professionals, the mobile operating system market more resembles the Wild West than the standardized, locked-down PC environments that they're accustomed to managing. Established players like Research In Motion (RIM), Microsoft, . . .

For Technology Product Management & Marketing Professionals

Demand Insights: Enterprise Mobility 2008

Mobility Use Expands Year Over Year — But The Supplier Market Is Still Murky

by Michele Pelino, July 11, 2008

For years there has been a lot of talk &mdash but not much action &mdash around enterprise mobility. Today, the tide is turning. Results from Forrester's Enterprise Network And Telecommunications Survey, North America And Europe, Q1 2008, show . . .

For Infrastructure & Operations Professionals

How Businesses Manage Mobile Devices

by Benjamin Gray, April 3, 2008

Forrester Research created an enterprise and SMB survey aimed at mobility decision-makers across vertical industries to explore those companies¿ use of mobile devices and mobile device management software and to understand the drivers behind and successes . . .

For Infrastructure & Operations Professionals

Key Device Trends That Will Shape Enterprise Mobility In 2008

by Benjamin Gray, Chris Silva, February 11, 2008

For IT professionals, 2008 is shaping up to be an interesting year in the enterprise mobility space. We will witness companies: 1) push the mobile work style down to unprecedented numbers of employees; 2) balance security and management against usability . . .

For Infrastructure & Operations Professionals

What's New With Windows Mobile 6?

Microsoft Hardens Security And Adds HTML Email And Mobile Office Support

by Benjamin Gray, February 15, 2007

On February 12, 2007, at the 3GSM World Conference in Barcelona, Microsoft officially announced the release of Windows Mobile 6. For business users, the experience builds on Windows Mobile 5.0 but with fewer clicks for everyday tasks, improved security, . . .

For Business Process Professionals

How CIOs Decide On Mobile Enterprise Apps

by Charles Homs with David Metcalfe, Erin Hollaway, September 22, 2003

CIOs make most of the decisions concerning mobile enterprise apps. Firms prefer to use the Windows Mobile operating system due to familiarity with the desktop version; they hold off on the use of global positioning systems.

Motorola Withdraws From Symbian: The Enterprise Impact

by Carl Zetie with Bernt Ostergaard, September 4, 2003

While there is no way to put a positive spin on this from Symbian¿s perspective, it is by no means a calamity. From the enterprise perspective, hopes for a single dominant smartphone platform should be postponed for the foreseeable future.

Best Practices: Mobile Usability Is Difficult but Not Impossible

by Carl Zetie, August 26, 2003

Application designers should look to usability professionals and practitioners whose experience is specific to mobility as well as the extensive body of proven best practices and working counterexamples for best advice in addressing those challenges.

Favor Standard Mobile Operating Systems for Voice & Data Devices

by Ken Smiley, June 30, 2003

In the long term, Giga recommends deploying devices that have both voice and personal information manager (PIM) data capabilities that utilize one of the standard mobile operating systems for which a variety of synchronization solutions already exist.

Handheld Apps Need More Than Windows Mobile

by Frank E. Gillett with Charles Rutstein, Natalie Lambert, June 23, 2003

Microsoft's newest version of Pocket PC delivers improved enterprise features - but that's not what firms should focus on. Getting enterprise value is still about getting the right handheld app on the right device to create higher productivity in the . . .