For Technology Product Management & Marketing Professionals

What Technology Populism Means For Tech Marketers

Information Workers Flex Muscles As Business Tech Decision-Makers

by TJ Keitt, June 28, 2010

Technology Populism — information workers provisioning technology outside of IT's auspices — is a topic of great interest to both technology vendors and IT departments. But is it more hype than reality? No. Information workers are increasingly playing . . .

For Sourcing & Vendor Management Professionals

Seven Technologies Your Business Users Will Need You To Source In 2010

by Chris Andrews, March 8, 2010

For many sourcing and vendor management (S&VM) professionals, 2010 is likely to be a year of transition. With the economic meltdown of the past two years receding and cost-cutting initiatives now reaching their limits, business professionals are looking . . .

For Consumer Product Strategy Professionals

Consumer Cloud Services Are The Foundation For Multidevice Strategies

A Consumer Product Strategy Introduction To The Personal Cloud

by Ian Fogg, February 9, 2010

Consumers are embracing cloud services now without realizing it. Amazon.com's Kindle, the Palm Pre, Spotify, virtually every Google product, and a raft of products from other brands are now using cloud thinking to build tangible consumer benefits. The . . .

For Market Research Professionals

PC Purchasing Trends: North American SMBs

by Frank E. Gillett, Tim Harmon, December 14, 2009

Using data from Forrester's Enterprise And SMB Hardware Survey, North America And Europe, Q2 2009, we look at PC purchasing plans for North American SMBs.

For Market Research Professionals

Banking And Insurance Desktop/Laptop Buyers And Buyer Preferences

by Ellen Carney, December 9, 2009

Based off the 2009 Business Data Services hardware survey, this data chart is a banking and insurance industry look at desktop/laptop buyers and buyer preferences.

For Sourcing & Vendor Management Professionals

Sourcing Professionals Need To Understand The Changing Requirements Of Users

by Christine Ferrusi Ross, December 2, 2009

Forrester's Workforce Technographics® US Benchmark Survey, Q2 2009 provides insights into how workers spend their time with computers and smartphones, as well as key productivity and collaboration tools. Understanding which devices and applications people . . .

For Market Research Professionals

The State Of Emerging SMB Hardware: 2009 To 2010

Business Data Services North America And Europe

by Tim Harmon, December 1, 2009

This report provides sample highlights of an extensive data set collected across North American and European enterprises and small and medium-size businesses (SMBs) via our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009. Key topics . . .

For Market Research Professionals

The State Of Emerging Enterprise Hardware: 2009 To 2010

Business Data Services North America And Europe

by Frank E. Gillett, December 1, 2009

This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009. Key topics include x86 server virtualization, cloud . . .

For Content & Collaboration Professionals

Smartphones And Telecommuting: Workforce Technology Adoption 2009

Workforce Technographics®

by Ted Schadler, October 20, 2009

There is pent-up demand for smartphone support. Today, only 11% of US information workers (iWorkers) use a smartphone at work, but nearly three times that many say that they use their own mobile phones for work. The logic is clear: Smartphones and laptops . . .

For Technology Product Management & Marketing Professionals

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

by Jennifer Belissent, Ph.D., October 9, 2009

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for . . .

For Sourcing & Vendor Management Professionals

Mobility User Profiles, Apps, And Devices

by Brownlee Thomas, Ph.D., September 9, 2009

This workbook contains an overview of mobility user profiles (user job roles and tasks, locations, applications, devices, access and support requirements), as well as mobile applications by role (mobile applications supported) and mobile devices by role . . .

For Content & Collaboration Professionals

A Day In The Life Of A US Information Worker

A Snapshot Of US Information Worker Devices, Tools, And Activities

by Ted Schadler, September 9, 2009

This is a graphical overview of how US information workers (iWorkers) spend their time with computers, smartphones, and key productivity and collaboration tools. It is our first analysis of Forrester's Workforce Technographics® US Benchmark Survey, Q2 . . .

For Infrastructure & Operations Professionals

Bring Your Own PC Reinvents The Corporate PC: A Citrix Systems Case Study

by Natalie Lambert, July 8, 2009

Bring your own PC (BYOPC) programs are becoming increasingly popular for today's businesses. Why? Because they allow individuals to work from the device of their choice, which not only increases employee satisfaction but also lowers IT costs. Getting . . .

For Vendor Strategy Professionals

The Personal Cloud

How Individual Computing Will Shift From Being Device-Centric To Information-Centric

by Frank E. Gillett, July 6, 2009

The personal computing experience is complex and challenging, as individuals wrestle with multiple personal computers (PCs) and online services to manage an increasingly diverse set of information. Existing technologies for online information synchronization, . . .

For Sourcing & Vendor Management Professionals

Why Sourcing Professionals Need To Get Aggressive With "Bring Your Own PC" Programs

IT Initiatives To Allow Self-Provisioned Devices Could Cause Big Headaches For Sourcing Professionals Who Don't Get Involved Early

by Christine Ferrusi Ross, March 25, 2009

Bring your own PC programs are gaining a lot of interest with infrastructure groups today. Why? Because the idea of lower IT costs, less complaints from employees, and overall less conflicts with the business are too much to overlook. Today's employees . . .

For Market Research Professionals

The State Of Emerging Enterprise Hardware Trends: 2008 To 2009

Business Data Services North America And Europe

by Frank E. Gillett, February 27, 2009

This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008. Hot topics include server virtualization, green IT, . . .

For Market Research Professionals

The State Of Emerging SMB Hardware Trends: 2008 To 2009

Business Data Services North America And Europe

by Frank E. Gillett, February 27, 2009

This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3 2008. Hot topics include server virtualization, cloud computing, . . .

For Market Research Professionals

PC Budgets And Operating Systems

by Benjamin Gray, Frank E. Gillett, February 27, 2009

Firms report on their budget for PC purchases and operating sytems.

For CMO & Marketing Leadership Professionals

On-The-Go Broadband, 2008 To 2013

Small Screen Will Deliver Critical Mass Interactive Audience In 2010

by David Card, January 20, 2009

Road warriors with laptops can already tap into Wi-Fi hotspots and other broadband networks for rich Internet-delivered experiences. Meanwhile, US mobile phone users are only just beginning to do anything other than calling or texting. But that's starting . . .

For Infrastructure & Operations Professionals

Is Your Laptop Rugged Enough?

Panasonic And General Dynamics Itronix Push Rugged Laptops To New Extremes

by Benjamin Gray, July 22, 2008

As IT operations professionals segment their mobile users, it's important to include work environments and travel schedules in the mix. While it might involve only a small percentage of employees for most enterprises, some workers demand laptops that . . .

For Infrastructure & Operations Professionals

Forrester TechRadar™: Enterprise Mobility Infrastructure, Q3 2008

Infrastructure And Services Converge To Make The Workplace Place-Agnostic

by Chris Silva, July 14, 2008

Enterprises see mobility as a top priority and seek to provide more mobility support to employees, implement solutions that provide seamless movement between networks, and formalize mobile policies. However, simply making mobility a key success goal is . . .

For Technology Product Management & Marketing Professionals

The PC Purchase Process For SMBs

Tech Marketers Should Develop New Offerings Based On The State Of The PC

by Benjamin Gray, April 25, 2008

PC manufacturers worldwide are turning their attention to new growth opportunities. After commoditizing the enterprise market, their next logical progression downmarket is to small and medium-size businesses (SMBs). Although SMBs have always been an important . . .

For Infrastructure & Operations Professionals

The Benefits And Tradeoffs To Single-Sourcing PCs

Seventy-One Percent Of Enterprises Already Do It; Should Yours?

by Benjamin Gray, February 13, 2008

With your team already likely balancing server, storage, and data center consolidation projects, IT consolidation is going to be a key trend for you as infrastructure and operations professionals in 2008. But how relevant is it for PCs? It turns out, . . .

For Infrastructure & Operations Professionals

Key Device Trends That Will Shape Enterprise Mobility In 2008

by Benjamin Gray, Chris Silva, February 11, 2008

For IT professionals, 2008 is shaping up to be an interesting year in the enterprise mobility space. We will witness companies: 1) push the mobile work style down to unprecedented numbers of employees; 2) balance security and management against usability . . .

For Infrastructure & Operations Professionals

Forrester TechRadar™: Enterprise-Class Mobile Devices And Management Solutions, Q1 2008

Mobile Device Evolution Outpaces Management Capabilities

by Benjamin Gray, January 31, 2008

Today's mobile workforce is vast, which means that businesses get faster, better-informed decisions and employees get more flexibility in how and where they work. As mobile networks become more ubiquitous and devices shrink, there's no end in sight to . . .