For Consumer Product Strategy Professionals

How To Make Blu-ray Succeed In Europe

Blu-ray's Value Proposition Must Include More Than Just HD Quality

by Laurence Meyer, January 20, 2010

As in the US, recent Blu-ray uptake in Europe has been encouraging: Thanks to the PlayStation 3, Blu-ray players are now in 10% of European homes, and the Blu-ray Disc Association expected that more than 30 million Blu-ray discs would be sold during 2009. . . .

For Market Research Professionals

The State Of Consumers And Technology: Benchmark 2009, Canada

A Life Stage Analysis Of The Canadian Benchmark Survey

by Charles S. Golvin, Jacqueline Anderson, December 23, 2009

This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and service adoption, and it provides an overview of Canadian . . .

For Consumer Product Strategy Professionals

Forrester Research Blu-Ray Forecast 12/09 (US)

ForecastView Spreadsheet

by Ed Kahn, December 21, 2009

Blu-Ray device adoption forecast (US): Unit sales and household installed base of Blu-ray Device by type (PlayStation 3 or standalone). Includes historical data going back to 2006, plus a five-year forecast.

For Consumer Product Strategy Professionals

How To Sell Digital Movies

Why Digital Rights Lockers Can Work And Who To Sell Them To

by James L. McQuivey, Ph.D., December 12, 2009

Digital rights lockers — the ability for consumers to pay once for a movie and have access to that movie on any platform of their choosing, whether mobile, PC, or on the TV screen — are just about to land in US consumers’ laps from at least three different . . .

For Market Research Professionals

Technographics® Insight: European Consumer Device Adoption Trends

by Joost van Kruijsdijk, July 17, 2009

This Technographics Insight takes a look at consumer device adoption in Europe. It focuses on how device penetration numbers have changed over the past three years, as well as the purchase intention for these devices in the next six months.

For Consumer Product Strategy Professionals

Blu-ray Can't Succeed With HD Video Alone

Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers

by James L. McQuivey, Ph.D., July 8, 2009

It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a PlayStation3 or a standalone Blu-ray player. This certainly . . .

For Consumer Product Strategy Professionals

How Consumers Get Online Video To The TV

The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch

by James L. McQuivey, Ph.D., June 8, 2009

Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite . . .

For Consumer Product Strategy Professionals

The Future Of European Video On Demand Is TV-Based

by Laurence Meyer, May 21, 2009

The European video-on-demand (VOD) industry has been particularly dynamic over the past nine years. To date, PC-based-VOD services outnumber TV-based-VOD services. In the medium term, however, TV-based-VOD services will play a central role in the European . . .

For Consumer Product Strategy Professionals

Video On Demand Must Compete With DVD And The Economic Downturn

Develop Improved VOD Strategies To Counter Difficult Market Conditions

by Laurence Meyer, March 23, 2009

DVD is still Europeans' preferred medium for consuming digital video content on demand. Video product strategies must operate within the context of DVD's current market dominance. Yet TV-based video-on-demand (VOD) uptake is growing fast; roughly 35% . . .

For Consumer Product Strategy Professionals

The Filmed Entertainment Economy In A Recession

Tracking US Consumer Behavior In The Theatrical Movie, DVD, And Pay-TV Markets

by Bobby Tulsiani, February 25, 2009

Even though 39% of US online consumers believe their economic situation will remain the same and one-third actually think it will improve in the next 12 months, most are taking a cautious approach to entertainment spending. While filmed entertainment . . .

For Consumer Product Strategy Professionals

CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

by Nathan Safran, February 18, 2009

Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather than decide against the purchase. Laptops, HDTVs, and digital . . .

For Consumer Product Strategy Professionals

Cracking The Convenience Code

How The Convenience Quotient Guides Product Strategy

by James L. McQuivey, Ph.D., February 6, 2009

Why do the products with the most desirable features fail as often as they succeed? Diligent consumer product strategists work tirelessly to figure out how their products will fare in the marketplace. Even when their products succeed, they are often unable . . .

For Consumer Product Strategy Professionals

Video Devices Vulnerable In A Down Economy

Consumers Are Likely To Flee To Free Home Video Options

by James L. McQuivey, Ph.D., October 14, 2008

The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep people at home and while at home, they like to be entertained . . .

For Consumer Product Strategy Professionals

Movies on the Internet

Unlocking New Revenue Streams

by Bobby Tulsiani, July 25, 2008

With DVD sales stagnating and an uncertain future for Blu-ray adoption, the Internet has the potential to unlock new digital revenue opportunities for the movie industry.

For Market Research Professionals

Benchmark 2008: Gen X Loves Gadgets The Most

North American Consumer Technographics

by Charles S. Golvin, July 21, 2008

Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes and hands of Gen Xers. Gen Yers tend to favor personal devices . . .

For Consumer Product Strategy Professionals

Blu-ray

Not yet a Winner Despite the Death of HD-DVD

by Nathan Safran, July 11, 2008

The recent demise of the HD-DVD high-definition optical disk format has caused some to crown Blu-ray the big winner in the optical disk format wars. However, it is not yet clear that consumers will upgrade from standard DVD, and alternative content sources . . .

For Market Research Professionals

Technographics® Survey Highlights: North American Technographics® Consumer Software And Home Office Online Survey, Q1 20

by Jacqueline Anderson, May 1, 2008

This highlight deck summarizes the key findings from Forrester¿s North American Technographics® Consumer Software And Home Office Online Survey, Q1 2008. This deck covers what software products consumers use and what technology home-based business owners . . .

For Market Research Professionals

North American Technographics Consumer Software And Home Office Online Survey, Q1 2008

North American Consumer Technographics Technographics Survey, February 28, 2008

For Market Research Professionals

Media Consumption Across The Generations, 2007

by James L. McQuivey, Ph.D., January 8, 2008

Seniors watch the most TV, and read the most print media. How does media and Internet time vary across the generations?

For Market Research Professionals

Which Generations Are Adopting Consumer Technology Devices, 2007

by Charles S. Golvin, January 8, 2008

More than two-thirds of Seniors have a DVD player, but only 8% have a game console. How does PC and consumer device adoption vary across the generations?

For Market Research Professionals

What Are Different Generations Watching On TV, 2007

by James L. McQuivey, Ph.D., January 4, 2008

How much TV are Gen Yers and other generations watching? Which TV channels appeal to which generations?

For Market Research Professionals

North American Technographics® Technology, Media, And Marketing Benchmark Survey, Q3 2007

North American Consumer Technographics Technographics Survey, September 30, 2007

For Consumer Product Strategy Professionals

The Next-Gen DVD Format War: Still Bloody

Blu-ray Must Drop Hardware Prices Quickly To Beat HD-DVD

by J.P. Gownder, September 21, 2007

Forrester predicted in 2005 that Blu-ray would eventually win a hard-fought victory over HD-DVD in the next-generation DVD format war. Today, Forrester believes that Blu-ray remains in a better position than HD-DVD &mdash but that Blu-ray strategists . . .

For Market Research Professionals

Benchmark 2007: The Five-Year Forecast For Devices And Access

by Charles S. Golvin, September 20, 2007

While US consumers' appetite for new digital technologies and services is not insatiable, it remains robust. Today mobile phones, PCs, Internet connections, and digital cameras may be found in more than half of US households, and, by the end of 2007, . . .

For Technology Product Management & Marketing Professionals

Benchmark 2007: Personal Devices Go Mainstream

Early Adopters Favor Personal Gadgets

by Charles S. Golvin, September 18, 2007

Digital devices continue their relentless growth into widespread adoption among North Americans. Mobile phones and digital cameras are the most popular personal devices — owned by 72% and 62% of North American adults, respectively. More than one-third . . .