Zach Hofer-ShallAnalyst
Brand Management, Brand Monitoring, Interactive Marketing, Listening Platforms, Marketing & Advertising, Marketing Measurement, Marketing Metrics & ROI, Social Marketing
Zach is a leading expert on social intelligence — using insights generated from online discussion to inform marketing and business strategy. His research focuses on the applications of using social media data for the enterprise, the process of identifying actionable insight from online conversation, and the technology and service vendors that make managing social media data possible. Zach has been with Forrester for four years.
Prior to joining Forrester, Zach ran the social media strategy arm of a UK-based marketing firm, where he developed a social media monitoring tool and guided social business strategies. His work involved building and advising on corporate blogs, planning social media marketing campaigns, developing corporate social media strategies, and driving social media monitoring and measurement initiatives.
Zach has been cited in such outlets as Bloomberg TV, CNN, CRM Magazine, The Financial Times, NPR, and The Wall Street Journal, and he has spoken at leading industry events such as Enterprise 2.0 and South by Southwest.
Zach has a B.S. from Union College.
It's Time For Listening Platforms To Grow Up January 25, 2012 (Rating: 9) BookmarkPDF
The State Of Social Intelligence, 2011 January 09, 2012 (Rating: 8) BookmarkPDF
How Personal Identity Management Will Change Social Marketing Relationships November 01, 2011 BookmarkPDF
The Road Map To Integrating Social And Customer Data October 25, 2011 (Rating: 9) BookmarkPDF
Executive Q&A: Text Analytics For Customer Intelligence September 28, 2011 BookmarkPDF
Forrester Wave 2012: Listening Platforms February 2012 Receive an alert when this document is published: email RSS
Enterprise Listening Platforms: Alternatives To Consider March 2012 Receive an alert when this document is published: email RSS
Forrester Wave Q2 2012: Enterprise Listening Platforms April 2012 Receive an alert when this document is published: email RSS
The Agency Role In Social Intelligence May 2012 Receive an alert when this document is published: email RSS
How To Scale Social Intelligence Around The World June 2012 Receive an alert when this document is published: email RSS
Zach enjoys playing word games and watching soccer.
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