Forrester Research

Analyst's Photo	Name and Title	Contact information
	William Band Vice President, Principal Analyst

Research Coverage

CRM Architecture, CRM Strategy & Deployment, Customer Analytics, Customer Data Integration, Customer Experience, Customer Relationship Management, Customer Relationship Management Applications, Customer Service & Support, Enterprise CRM, IT Spending & Budgeting, Marketing & Advertising, Marketing Automation, Midmarket CRM, Packaged Applications, Partner Relationship Management, Sales Force Management, Social Computing & Web 2.0, Total Economic Impact™

Research Focus

Bill serves Business Process professionals. He is a leading expert on customer relationship management (CRM). His research focuses on helping organizations establish and validate CRM strategies, prioritize and focus CRM projects, build executive consensus, facilitate CRM vendor selection, and plan for project success.

Bill is the author of two books on customer-driven business strategies: Creating Value for Customers: Designing and Implementing a Total Corporate Strategy and Touchstones: Ten New Ideas Revolutionizing Business. He was named one of CRM Magazine's 2007 Influential Leaders, which recognizes the foremost thinkers, visionaries, and achievers in the industry. He is also member of the Editorial Board of CustomerThink.

Previous Work Experience

Bill has extensive industry experience, with more than 25 years of leadership in several management consulting and systems integration firms. He was a managing director of CRM strategy with BearingPoint. Earlier in his career, he was a partner with both Accenture and Coopers & Lybrand Consulting.

An accomplished public speaker, Bill also has delivered speeches at many events, including Forrester's Consumer Forum, Marketing Forum, IT Forum, and Business Technology Forum.