Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Suresh Vittal Vice President, Practice Leader - Customer Intelligence

Research Coverage

Customer Analytics, Customer Intelligence, Customer Relationship Management, Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Marketing & Advertising, Marketing Automation, Marketing Measurement, Marketing Resource Management, Online Marketing Technology, Packaged Applications, Relationship Marketing, Sales, Marketing, & Product Strategy

Research Focus

Suresh serves Customer Intelligence professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of Web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading Web analytics provider, where he delivered Web analytics and measurement services to clients.

Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK and an M.S. in computer information systems from Bentley College.

Latest Research

Planned Research

Did You Know?

Suresh loves reading, golfing, and is a movie addict.