Shar VanBoskirkVice President, Principal Analyst
Email Marketing & RSS, Emerging Marketing Channels, Interactive Marketing, Interactive Marketing Agencies, Interactive Marketing Organization, Marketing & Advertising, Marketing Service Providers, Mobile Marketing, Online Advertising, Search Marketing
Shar serves Interactive Marketing professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
Shar's research focuses on overall interactive marketing strategies; crafting efficient, effective interactive programs; organizing for interactive marketing; and integrating interactive channels into the rest of the marketing mix. Specific subjects addressed in Shar's research include email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.
Shar returned to Forrester in 2004 after several years away working in marketing consulting. Shar served as research director for marketing research boutique, TideWatch, where she led internal strategy efforts and client strategy projects. Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning.
A popular speaker, Shar has been seen on stage at ad:tech, MITX, DMA, and the Email Service Provider Coalition events, among others. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.
Shar is a graduate of Harvard University.
US Financial Services Lead Interactive Marketing Spending February 02, 2012 (Rating: 9) BookmarkPDF
The Forrester Wave™: Email Marketing Vendors, Q1 2012 January 20, 2012 (Rating: 9) BookmarkPDF
Better Triggers, More Relevance January 06, 2012 (Rating: 6) BookmarkPDF
How Consumers Find Websites In 2011 December 22, 2011 BookmarkPDF
How To Integrate Email And Mobile Marketing November 22, 2011 BookmarkPDF
The Forrester Wave - Bid Management Platforms October 2012 Receive an alert when this document is published: email RSS
How To Organize Your Digital Staff April 2012 Receive an alert when this document is published: email RSS
The Forrester Wave - Search Marketing Agencies October 2012 Receive an alert when this document is published: email RSS
The Search Marketing Review Update June 2012 Receive an alert when this document is published: email RSS
The Best And Worst Of Paid Search July 2012 Receive an alert when this document is published: email RSS
Shar is a singer and actress who enjoys starring in community theatre productions.
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