Reineke ReitsmaVP-Research Director, Data
Consumer Market Segmentation, Market Research, Market Research Best Practices, Market Research Case Studies, Market Research Organization & Budget, Market Research Portals & Distribution, Market Research Segmentation, Market Research Tools, New Market Research Strategies, Sales, Marketing, & Product Strategy, Technographics Segmentation
Reineke serves Market Insights Professionals and leads a team that helps these professionals understand the changes happening in the market insights industry and how they should adapt their research agendas, research methodologies, and team structure to continue to be successful. Prior to this position, Reineke spent six years at Forrester managing all quantitative research operations for Forrester in Europe and Asia, including the Consumer Technographics® and UK Internet User Monitor studies and writing quantitative research about the effect of technology on consumer behavior. Before that she was an analyst at Forrester for four years, focusing primarily on retail and media topics.
Reineke comes to Forrester from Intres, a retail-service organization. Intres manages a group of retail chains like Intersport and Livera in the Benelux countries. At Intres, Reineke advised the board of directors on business expansions and supported senior management with strategic decisions. Specializing in quantitative research, she used this knowledge to develop and introduce an electronic management information system at Intres.
Prior to Intres, Reineke worked for five years as a senior research executive at Market Response, a market research company in the Netherlands. At Market Response, she set up and coordinated research activities in Europe and Asia. Her focus there was on continuous and international research as well as on consulting. Reineke worked during this period for clients like Akzo, British American Tobacco, Mars/Effem, and Sara Lee.
Reineke is a graduate in social geography of the University of Groningen, Netherlands.
Digital Natives: A Demographic Overview January 11, 2012 BookmarkPDF
Predictions 2012: What Will Happen In Market Research December 21, 2011 (Rating: 7) BookmarkPDF
Digital Moms: A Demographic Overview August 30, 2011 BookmarkPDF
A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012 July 21, 2011 (Rating: 9) BookmarkPDF
Market Insights Professionals Should Assess Their Firm's Intelligent Enterprise Readiness July 13, 2011 BookmarkPDF
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