Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Liz Herbert Principal Analyst

Research Coverage

Application Strategy & Selection, Application Upgrades & Maintenance, Contract Negotiations, Customer Relationship Management, Enterprise CRM, Enterprise ERP, Enterprise Resource Planning Applications, IT Consulting, IT Services, IT Strategy Consulting, Midmarket CRM, Midmarket ERP, Offshore Services, Outsourcing, Package Implementation Services, Packaged Applications, Pricing, RFPs, Software As A Service, Software Licensing, Software Pricing, Software Vendor Evaluation, Sourcing & Procurement, Sourcing Execution, Sourcing Strategy & Execution, Supplier Scorecarding, Systems Integration, Systems Integrators, Technology Consulting, Vendor Evaluation, Vendor Management, Vendor Management Techniques

Research Focus

Liz, who is based in Cambridge, Massachusetts, serves Sourcing & Vendor Management Professionals. She has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. Liz has been quoted in leading publications including the Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as an expert in software-as-a-service (SaaS) on TV news segments, including for Bloomberg and Boston-based NECN, and was recognized as the IIAR Services analyst of the year for 2010.

Her key research areas include SaaS and enterprise resource planning (ERP) implementation, with a focus on SAP and Oracle implementation. In the SaaS space, Liz helps clients evaluate the SaaS model, including SaaS pricing and licensing; best practices for contract negotiation, benefits, and tradeoffs of SaaS deployment; and strategies and considerations for maximizing the value of SaaS investments. In the ERP implementation space, Liz helps clients understand the ERP implementation provider landscape as well as best practices for provider selection, RFPs for implementation projects, and provider governance models.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Latest Research

Planned Research