Jennifer Belissent, Ph.D.Principal Analyst
Customer Experience, Global, Globalization & Emerging Markets, Go-To-Market Strategies, IT Adoption, IT Spending & Budgeting, Innovation Networks, Marketing & Sales Strategies, Pricing Strategies, Product & Solutions Strategies, Sales, Marketing, & Product Strategy, Social Computing & Web 2.0, Tech Marketing Channel Strategies, Tech Marketing Tools & Best Practices, Telecommunications Services
Jennifer advises tech industry Vendor Strategy Professionals, predicting and quantifying growth and disruption in the technology industry. Her research focuses on changing patterns of technology adoption and deployment, particularly in emerging markets and in the public sector. She advises clients on market opportunity assessments for investment and go-to-market best practices in emerging markets, balancing demand-side research with understanding of the policy and competitive environments. Jennifer's recent research has focused on "smart city" initiatives as a way of managing the complexity of demographic changes and leveraging technology solutions in response to the demands of an increasingly urban population. These initiatives apply equally to cities, universities, and even company towns as they are stretched by growing populations and shrinking resources.
Before joining Forrester, Jennifer spent more than eight years in sales and marketing roles at Sun Microsystems, including roles software product marketing, software sales enablement and development, and industry marketing and partner strategy for telecommunications and media.
Jennifer's extensive international experience includes more than 20 years in sales and marketing, research, consulting, and education in developing and transitioning countries. As a public policy analyst and consultant in Russia and Eastern Europe, she designed post-communist housing reforms and advised governments on housing privatization, mortgage finance policies, and income-based assistance programs. As an educator in the Peace Corps in Central Africa, Jennifer taught high school math, designed national math curricula and exams, and conducted marketing workshops with local entrepreneurs. Jennifer has published in numerous academic journals and spoken widely at academic and business events.
Jennifer earned a Ph.D. and an M.A. in political science from Stanford University and a B.A. in economics from the University of Virginia. Her doctoral research focused on the fiscal and political relationships between regional governments and the central administration, combining quantitative analysis of regional budget data with extensive fieldwork in Moscow and three Russian regions — Udmurtiya, Novgorod, and Ulyanovsk.
Opportunities In Education's Global Expansion November 07, 2011 BookmarkPDF
Not Business As Usual: ICT Opportunities In The Government Sector September 07, 2011 BookmarkPDF
Smart City Leaders Need Better Governance Tools May 13, 2011 BookmarkPDF
Schools Move Beyond The Basics: Competition Will Drive Technology Into The Education Market February 02, 2011 BookmarkPDF
Getting Clever About Smart Cities: New Opportunities Require New Business Models November 02, 2010 BookmarkPDF
Sizing The Smart City Opportunity April 2012 Receive an alert when this document is published: email RSS
Smart City Services April 2012 Receive an alert when this document is published: email RSS
Jennifer is an avid hiker, camper, gardener, a lover of languages, and most of all an intrepid world traveler.
English, French
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