Analyst's Photo Name and Title Contact information
Emily Riley

Emily Riley
Vice President, Research Director

Research Coverage

Behavioral Targeting, Brand & Product Web Sites, Interactive Marketing, Marketing & Advertising, Marketing Measurement, Marketing Measurement Methods & Techniques, Marketing Planning, Media Buying, North America, Online Advertising, Social Marketing

Research Focus

Emily serves Interactive Marketing Professionals and specializes in advertiser, consumer, and publisher trends and technologies, which includes social marketing, online brand and direct response marketing, targeting, measurement, and response.

Previous Work Experience

Prior to joining Forrester, Emily worked at Martha Stewart Living Omnimedia, where she helped relaunch its website as an advertising-based content site. Before that, she was at Advertising.com for five years as a delivery analyst. There she was responsible for the delivery and analysis of advertising campaigns across its network of more than 2,500 sites.

Education

Emily earned a bachelor's degree from The Johns Hopkins University.

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Recent Media Citations
Advertising Age, "Marketers Failing Interactive Part Of Interactive Marketing," April 4, 2011
Silicon (GER), "SAP Buys Swiss Safety From SECUDE," Jan. 12, 2011
MediaPost, "In 2011, Digital Marketers Become Central In 'Hub-And-Spoke' Media Model," Jan. 5, 2011