Forrester: - Making Leaders Successful Every Day

Analyst's Photo	Name and Title	Contact information
	Chris Stutzman Vice President, Principal Analyst

Research Coverage

Advertising Agencies, Brand Growth & Expansion, Brand Management, Brand Monitoring, Brand Portfolio & Cohort Marketing, Brand Strategy, Brand Tactics, Branding, Consumer Promotion, Integrated Marketing, Marketing & Advertising, Marketing Organization & Culture, Marketing Organization Structure, Marketing Planning, Marketing Service Providers, Marketing Talent & Skills, Television Advertising

Research Focus

Chris serves CMO & Marketing Leadership Professionals. He is an expert at transforming brands for the digital era through innovative brand experience strategy, media-agnostic communications, and organizational adaptability.

Previous Work Experience

Chris has more than 15 years of experience helping companies build brands and consumer relationships to gain a competitive advantage. He is a leading expert on brand strategy, brand experience, integrated communications, and advertising agency relationships.

Prior to Forrester, Chris worked in advertising for more than eight years, developing brand strategies and discovering breakthrough consumer insights for clients such as Mars, Michelin, Novartis, and Wachovia. Chris started his career as a management consultant for Accenture, where he developed customer experience strategies for clients such as AT&T and Bell South.

Chris currently serves as an advisor to Procter & Gamble's start-up accelerator called The Brandery.

Education

Chris attended Bucknell University, earning a B.A. in English, and Duke University, earning an M.B.A.

Latest Research

Did You Know?

Chris enjoys running and recently became hooked on skiing. When he's not in sneakers or on skis, his yellow lab, Hatteras, likes to take him on walks.

Languages Spoken

English