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For Interactive Marketing Professionals
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January 10, 2008 When Good Social Marketing Goes BadCombating Negative User-Generated Contentwith David Card, Emily Riley |
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This is an excerpt
Executive Summary
Social marketers are experimenting with user-generated content (UGC), but risks of negative buzz loom large.
Key Questions
- How are social marketers encouraging the creation of UGC?
- What are the potential downsides to UGC and how can social marketers best respond to negative buzz?
This is an excerpt
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