For Customer Intelligence Professionals

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	April 14, 2010 Trends In Cross-Channel Campaign Management Emerging Channels Outpace Existing Solutions by Suresh Vittal with Carlton A. Doty, Emily Murphy

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Executive Summary

We recently surveyed 167 marketers using cross-channel campaign management (CCCM) solutions about their marketing programs and preferences. Users are generally satisfied with their cross-channel campaign management solutions, but challenges exist — especially around coordinating data and insights across multiple channels.

TABLE OF CONTENTS

• Marketers Remain Patient With Cross-Channel Campaigns

WHAT IT MEANS

• Marketing Success Depends On More Than Technology
• Supplemental Material
• Related Research Documents

This is an excerpt

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