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For Interactive Marketing Professionals

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April 25, 2008

Think Locally, Search Globally

Exploiting the Local Influence of Search

by Barry Parr

with David Card

This is an excerpt

Executive Summary

Traditionally, local media have seen their Web sites as destinations that users find by name. Currently, leading local brands must acknowledge that search engines are playing a larger role in how online users find things locally as well as globally.

TABLE OF CONTENTS

itemExecutive Summary

itemThe Local Online Market Is Still a Chaotic Battlefield

itemSearch Engine Optimization Will Be a Key Strategy in the Local Market

itemUse Search Engines to Increase Discovery by New Users

itemCase Studies

itemReport Methodology

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

Customer Experience, Web Site Design, Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America