For Market Insights Professionals

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	March 19, 2008 Ten Ways To Recession-Proof Market Research Focus On Business Outcomes — Starting With Revenue — To Retain Budget by Ted Schadler with Ellen Daley, Brad Bortner, Dwight Griesman	Average: 9  (12 ratings)

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Executive Summary

Market researchers should act quickly to establish their business relevance and preserve their budgets before recession fears start affecting budgets and spending. We have identified 10 ways that consumer and business-to-business (B2B) market research professionals can beef up their practices, establish clear links to business outcomes, and gain influence by putting market intelligence into the hands of more decision-makers.

This is an excerpt

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