For Customer Intelligence Professionals

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	March 7, 2008 The State Of The Database Marketing Organization in 2008 Findings From Forrester's Database Marketing Benchmark Study by Suresh Vittal with Cliff Condon	Average: 9  (3 ratings)

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Executive Summary

Most firms have yet to meet their goal of being involved in every customer interaction. To join the 27% of firms that have been able to attain this goal, database marketers should:

TABLE OF CONTENTS

• Database Marketing Is Growing, But Lacks Organizational Visibility

RECOMMENDATIONS

• Database Marketers Must Market Themselves Better
• Related Research Documents

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