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	April 6, 2010 (updated April 9, 2010) Search And Email Marketing Tactics To Attract International Online Shoppers A Look At US Online Retailers' Marketing Efforts Outside Of The Country by Zia Daniell Wigder with Brendan McGowan

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Executive Summary

US-based online retailers looking to attract international shoppers rely on multiple online marketing tactics to support their global offerings, but paid search and email marketing remain two of the most popular. Despite the fact that most companies have experience with these types of campaigns in the US, many are not using them to their full potential outside of the country. What are the best practices in marketing in new international markets, and what mistakes have companies made as they've marketed to global online consumers? This report will identify the ways in which successful marketers have leveraged two key marketing tactics to drive international shoppers to their Web sites.

This is an excerpt

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