For Consumer Product Strategy Professionals

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	October 19, 2007 Mobile Video What Consumers Want to Watch on Their Phones by Neil Strother with Julie A. Ask

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Executive Summary

Mobile video (broadcast TV, clips, streaming) offers content providers a new way of interacting with viewers on their cell phones, but adoption lags other mobile media services.

Key Questions

• What types of mobile video programming are consumers seeking?
• What should content providers do to satisfy current demand and drive this new delivery channel?

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