For Consumer Product Strategy Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 21, 2007 Mobile Social Networking Enable Sharing and Connecting to Drive Use by Julie A. Ask with Barry Parr

This is an excerpt

Executive Summary

MySpace ranks second only to mobile content (e.g., ring tones, games, etc.) on the list of services, information, and applications teens want to access on their phones. It ranks even higher than e-mail and instant messaging.

Key Questions

• How does online and mobile use of social networking sites differ among subscribers across wireless service providers?
• How does cell phone use by users of online social networks compare with cell phone use by the average user?
• What opportunities do (heavy) users of social networking sites offer to wireless carriers and online social networking sites?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.