For Interactive Marketing Professionals

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	July 25, 2008 Mining for Fool's Gold European Social Marketing Budgets Grow Slowly as Marketers Focus on Free Opportunities by Nate Elliott with Mark Mulligan, Emily Riley

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Executive Summary

Social media continues to grow in popularity among both users and advertisers. However, most social media sites—including MySpace, Facebook, and YouTube—are struggling to turn this popularity into meaningful revenue.

Key Questions

• How much are European advertisers spending on social marketing campaigns, and how quickly will that spending grow?
• Why do advertisers spend so little on social marketing campaigns?
• How can social marketers best leverage their small budgets?

This is an excerpt

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