For Market Insights Professionals

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	May 15, 2009 Maximize Consumer Market Research In A Recession Strategies To Optimize Available Budget And Increase Organizational Awareness by Jacqueline Anderson with Reineke Reitsma, Bailey Liackman	Average: 4  (1 rating)

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Executive Summary

With many research budgets being cut this year, it's critical to maximize the budget that's still available. It's also critical to let the organization know exactly how useful its investment in research is. Simple steps taken by the research team can help convert dwindling budgets into added insights for the organization. By conducting some basic organizational research and implementing some simple tasks, the market research team can prepare itself to deliver the most cost-effective, high-impact projects possible. While the threats of recessionary cutbacks can be worrisome, this unique time affords market researchers the opportunity to gain more visibility throughout the organization while also holding more control over the research plan.

This is an excerpt

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