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	October 27, 2009 Market Momentum: Middleware Software Market, H2 2008 And H1 2009 Middleware Vendors Must Fight For Awareness In A Consolidating Market While Offering Cloud Innovations by Stefan Ried, Ph.D. with Thomas Mendel, Ph.D., Miroslaw Lisserman	Average: 8  (1 rating)

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Executive Summary

Forrester's market momentum data includes mergers and acquisitions (M&A), product, partnership, and strategy/go-to-market announcements. A trend analysis provides vendors with important background for the ongoing market consolidation and various strategic options. Despite the conditions in other technology market segments, it looks like the middleware software market is ready to recover from the economic crisis. M&A deals will have realistic prices in the ongoing consolidation. In addition, partnerships with IT management software vendors that handle virtualization or cloud services will be specifically interesting. Finally, the market is full of innovation and new product offerings, meeting the on-demand business models. Some middleware vendors are fully leveraging the cloud business models, while others haven't even adapted their licensing to the new deployment form.

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