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	February 20, 2009 Loyalty Program Rx Three Quick Fixes Can Make Your Program A Recession-Buster by Lisa Bradner with Jaap Favier, Erik Hood	Average: 9  (3 ratings)

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Executive Summary

While marketers often look to loyalty programs for a business boost in troubled times, these initiatives are not without problems of their own. Most consumers join loyalty programs for the discounts, and too few of these efforts encourage them to do more. To build programs that retain profitable customers and reap financial rewards today and tomorrow, marketers should use these initiatives less as promotions vehicles and more as opportunities to identify and engage their best customers.

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