For Consumer Product Strategy Professionals

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	April 30, 2010 Introducing Forrester's Online Video Product Scorecard Evaluate And Improve Your Video Product Strategy by Nick Thomas with Mark Mulligan, Annie E. Corbett	Average: 6  (2 ratings)

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Executive Summary

Over the past year, our video strategy series has presented the business-case goals and best practices for adding video to your Web site. This report introduces an online video product scorecard that enables companies to score and benchmark their efforts, ideally as part of a wider online video strategy.

Keywords

• online video
• search
• discovery
• content strategy
• content
• media consumption

This is an excerpt

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