For Interactive Marketing Professionals

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	September 10, 2010 How To Integrate Email With Search Marketing Coordinating Email And Search Can Jump-Start Integrated Marketing by Shar VanBoskirk with Kate van Geldern, Angie Polanco	Average: 10  (1 rating)

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Executive Summary

Interactive marketers can ease into integrated marketing by starting small and coordinating the efforts of two of the more established channels: email and search. This process requires simple changes to current programs with little incremental cost and can set interactive marketers up for broader integration.

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