For Technology Marketing Professionals

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	June 16, 2008 Improving Your Product Management Tools Innovators Show How And Why To Do It by Tom Grant, Ph.D. with Eric G. Brown, Christina Lee	Average: 10  (2 ratings)

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Executive Summary

Most product managers rely on tools — predominantly, Microsoft Office — that do not adequately support them. The information in question is critical to any technology company: What do customers really need, and, by extension, what should we be providing? Tools specifically designed to handle product requirements exist, but most technology companies do not embrace them. The vendors that have already embraced requirements tools — smaller, younger, and often software-as-a-service (SaaS)-based — represent the future of the industry; every technology company should seriously consider the competitive advantages that a requirements tool might provide. Whether or not they decide to implement a specialized requirements tool, product managers need to re-evaluate their tool kits in light of the complex challenges they face in handling requirements.

TABLE OF CONTENTS

• Lack Of Requirements Tools Hurts Technology Vendors
• It's Time To Upgrade Your Requirements Tools

WHAT IT MEANS

• Understanding Customers, Not Outsmarting Them
• Related Research Documents

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