For Consumer Product Strategy Professionals

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	September 8, 2010 How Sports Web Sites Should Use Video Using The Online Video Product Scorecard To Identify Best Practice by Nick Thomas with Mark Mulligan, Annie E. Corbett	Average: 9  (1 rating)

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Executive Summary

Over the past year, our video strategy series has presented the business case goals and best practices for building video products and adding video to your Web site. This report demonstrates how Forrester's online video product scorecard enables sites — in this case specialist sports sites — to benchmark their efforts by comparing their use of video to best practices from market leaders across all categories. Based on our study of more than 125 leading consumer Web sites, we can identify strengths and weaknesses for both individual sites and industry verticals and provide focused, actionable advice to content and product strategists to ensure that sites meet evolving consumer needs.

TABLE OF CONTENTS

• Introducing Forrester's Online Video Product Scorecard
• Sports Sites Use Video Well, But There's Room For Improvement

RECOMMENDATIONS

• Content Strategists At Sports Sites Must Learn From Top Video Aggregators
• Related Research Documents

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