For Consumer Packaged Goods Professionals

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	February 28, 2006 How IT Leadership Shapes Manufacturer And Retailer Collaboration by Christine Spivey Overby with Brian Tesch, Laurie M. Orlov, Carrie Johnson

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Executive Summary

In the consumer products industry, the CIO reporting relationship substantially affects collaboration with retailers and related technology initiatives. Firms use collaboration technologies to support top-line growth when CIOs report to CEOs; conversely, when CIOs report to CFOs, IT departments prioritize collaboration technologies that support trade fund management and more accurate orders. CIO reporting relationships lend themselves to common IT archetypes; in consumer products, Partner Players and Trusted Suppliers are most common. CIOs and vendors benefit from understanding how these IT archetypes affect the positioning and rollout of collaboration technologies.

This is an excerpt

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