For eBusiness & Channel Strategy Professionals

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	February 3, 2009 Hotels Should Leverage Free Internet Access Offers To Attract Online Frequent Business Travelers by Diane Clarkson with Patti Freeman Evans, Lauren Jesuitus, Brendan McGowan

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Executive Summary

In the current economic climate, hotel eBusiness professionals must exploit every competitive advantage. They should offer and promote free in-room Internet as part of a strategy to attract frequent business travelers, among whom 43% strongly agree that they actively seek a hotel that does not charge a fee for an in-room Internet connection.

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