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	November 20, 2008 Health Check For The Software Industry: Software Market Momentum, H1 2008 Is The Financial Crisis The Dawn Of A Technology Depression? by Stefan Ried, Ph.D. with Thomas Mendel, Ph.D., Edward Radcliffe	Average: 8  (1 rating)

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Executive Summary

The financial crisis is hitting industries across the globe. As a result, the financial industry and other affected industries will clearly spend less on software licenses in 2009 in most regions. But, is this a technology depression comparable with the bursting of the dot-com bubble in 2001? Has the software industry gambled too much and raised customer expectations too high? Instead of making ad hoc interpretations of stock prices and the recent revenue announcements of individual vendors, Forrester has identified some key trend indicators to measure the agility of the software industry around innovation, M&A, and partnership activities. While this report sets the initial scene, a follow-up report in 2009 will provide an impact analysis of recent developments. Until then, we will explore the tactics that vendor strategy professionals need to follow to prepare for a potential tech depression.

TABLE OF CONTENTS

• Market Momentum
• Vendor Strategists' Options For Escaping A Possible Tech Depression In 2009

RECOMMENDATIONS

• Don't Panic — But Be Prepared
• Supplemental Material
• Related Research Documents

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