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December 30, 2009 Getting Email Marketing Measurement RightFour Measures That Matter Mostby Shar VanBoskirk, David Daniels with Peter Sargent, Angie Polanco |
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This is an excerpt
Executive Summary
While more marketers focus on episodic measures of success that include click-through and open rates, less are honing in on more meaningful metrics that include returns on investment (ROIs), subscriber value, and social activity. Marketers must demand and embrace a set of old and new measures that include subscriber social sharing and revenue contribution in order to fully measure and leverage the long-term value of their email programs.
This is an excerpt
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