For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	August 11, 2010 The Future Of Search Marketing And What You Should Do About It by Shar VanBoskirk with Emily Riley, Kate van Geldern, Angie Polanco	Average: 9  (1 rating)

This is an excerpt

Executive Summary

Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend Google's dominance overall, Google won't march unfettered into new territory. New pressures on traditional paid search will decrease Google's core keyword ad revenue. And regulation will come into play as Google sets its sights on television.

TABLE OF CONTENTS

• Search Gets More Sophisticated

WHAT IT MEANS

• Google's Dominance Crosses Channels
• Related Research Documents

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.