For Consumer Product Strategy Professionals

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	January 20, 2010 The Future Of Online Video Identifying The Key European Trends For 2010 by Nick Thomas with Mark Mulligan, Laura Wiramihardja	Average: 8  (1 rating)

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Executive Summary

2010 represents a watershed for European online video, with the majority of Internet users now watching it regularly. Consumer product strategists looking to use video to engage an audience must understand and respond to the key dynamics and trends shaping the market, including the confluence of video with social media and the mainstream integration of video into consumer-facing Web sites. While focus on the consumer experience will be vital, the importance of great content can't be underestimated. But in a rapidly evolving — and crowded — marketplace, "me-too" video sites and services will struggle, especially in terms of what will be the key imperative — monetization.

TABLE OF CONTENTS

• Online Video In Europe: 10 Trends Shaping The Future

RECOMMENDATIONS

• Add Social Tools To Your Video Content Experience — And Measure Success
• Supplemental Material
• Related Research Documents

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