For Technology Marketing Professionals

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	April 21, 2010 Fueling The New SMB: Marketing-Services-As-Software The Way To A Small Company's Heart Is Through Its Marketing Function by Tim Harmon with Peter Burris, Zachary Reiss-Davis	Average: 9  (3 ratings)

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Executive Summary

The new small and medium-size businesses (SMBs) are polar opposites of their "mom-and-pop" predecessors — they're marketing rock stars (or at least see themselves as such) — and they place a high degree of importance on technology to fuel their newfound marketing appetites. In many respects, particularly in digital marketing, small companies are outperforming enterprises. Tech vendors are trying out an assortment of technology, service, and channel models on this burgeoning market. As with any new market, though, the integration of those technologies, services, and channels is a challenge for users and tech vendors alike.

TABLE OF CONTENTS

• A New Small Company Profile Is Born Out Of The Recession
• The New Route To The Small Company Market Is Through Marketing Function

RECOMMENDATIONS

• Market Your Marketing Value
• Supplemental Material
• Related Research Documents

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