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	September 2, 2010 (updated September 3, 2010) Forrester's Email Marketing Review Scorecard by Shar VanBoskirk	Average: 9  (1 rating)

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Executive Summary

Forrester updated its Email Marketing Review (EMR) methodology to reflect interactive media changes that affect email marketing efficiency and relevance. As with our past email review methodologies, Forrester’s Email Marketing Review Scorecard evaluates internal email marketing business processes and also the user experience of email campaigns. The business process review evaluates a marketer’s email marketing governance, strategy, analytics, process, and data. The user experience review considers an email campaign’s subscription process, value, presentation, and trust worthiness.

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