For Consumer Product Strategy Professionals

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	October 16, 2008 Driving Consumer Product Strategies In A Global Recession Keep The Basics Front And Center by Paul Jackson with J.P. Gownder, Laura Wiramihardja	Average: 6  (1 rating)

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Executive Summary

As consumer product and services firms face up to the reality of a likely global recession — or, at the very least, a protracted downturn — how will a significant shift in consumer and corporate sentiment affect them? While not necessarily at the bleeding edge of volatile investment deals, many consumer product strategy professionals will start to feel the fallout of the past two weeks of financial instability as the credit crunch and job losses affect liquidity and sales. Forrester recommends a close examination of core assets, an evaluation of future road maps, and a strong stomach to ride out the volatile next three to six months.

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