For CIO Professionals

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	May 21, 2009 (updated August 18, 2009) CIOs: Suggest Pricing And Promotions Technology To Drive Value by George Lawrie with Sharyn Leaver, Varun Sedov	Average: 10  (1 rating)

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Executive Summary

Firms — like banks or retailers — that provide services or merchandise in different locations are struggling to respond to consumers that are now much more price-conscious thanks to the economy. Smart CIOs will see this as an opportunity to showcase their core data analysis power and expertise. Use Forrester's simple diagnostics to design and propose practical pricing and promotions systems that will help your firm survive and thrive — and ultimately help elevate IT's value to the organization.

TABLE OF CONTENTS

• Consumer-Facing Firms Are In A Pricing Race To The Bottom
• IT Can Help Move Pricing From Art To Science

RECOMMENDATIONS

• Seize The Pricing And Promotions Opportunity
• Supplemental Material
• Related Research Documents

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