For Consumer Product Strategy Professionals

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	July 11, 2008 Blu-ray Not yet a Winner Despite the Death of HD-DVD by Nathan Safran with Michael Gartenberg, Mark Best

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Executive Summary

The recent demise of the HD-DVD high-definition optical disk format has caused some to crown Blu-ray the big winner in the optical disk format wars. However, it is not yet clear that consumers will upgrade from standard DVD, and alternative content sources also remain a possibility.

Key Questions

• What does the demise of the HD-DVD optical disk format mean for Blu-ray?
• What does the market for Blu-ray players look like going forward?
• How must vendors market Blu-ray to consumers to gain mass market appeal?

This is an excerpt

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