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	July 21, 2008 (updated July 23, 2008) Benchmark 2008: Gen X Loves Gadgets The Most North American Consumer Technographics by Charles S. Golvin with Michelle de Lussanet, Remy Fiorentino, Dan Wilkos

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Executive Summary

Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes and hands of Gen Xers. Gen Yers tend to favor personal devices like MP3 players that provide media access when out and about, while Boomers and Seniors lead in the adoption of personal navigation devices.

TABLE OF CONTENTS

• Most Devices See The Greatest Penetration Among Gen X
  • Gen Xers Win; They Have The Most Toys
• Supplemental Material

This is an excerpt

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