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	September 18, 2007 Benchmark 2007: Personal Devices Go Mainstream Early Adopters Favor Personal Gadgets by Charles S. Golvin with Ellen Daley, Remy Fiorentino, Heidi Shey, April Lawson

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Executive Summary

Digital devices continue their relentless growth into widespread adoption among North Americans. Mobile phones and digital cameras are the most popular personal devices — owned by 72% and 62% of North American adults, respectively. More than one-third of adults own a laptop today, and 9% plan to buy one in the coming six months. In the home, DVD players are nearly ubiquitous, and nearly three-quarters of households own a desktop computer. High-definition TV (HDTV) sets top the household device purchase list.

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