Case Study: Knowing How To Create A World-Class Website In 12 Months
Overview
- A high-tech manufacturer was interested in creating an industry-leading website within 12 months to drive online sales.
- Forrester conducted a Website Review of the client's website as well as reviews of its key competitors' websites,
both before and after the site redesign, and also evaluated the client's Web metrics and analytics.
- This engagement enabled our client to see areas for improvement, get an assessment of Web metrics and analytics,
and benchmark progress going forward.
The Client's Challenge
Our high-tech manufacturer client wanted to double online
sales and create a world-class website within 12 months by redesigning its website to provide a more user-friendly experience.
Forrester's Solution
As an independent, objective third-party with a rigorous Website Review methodology, Forrester offered to deliver a tailored website transformation strategy following three major steps:
- Benchmark website performance before and after a major site redesign. Assessed the user experience of the client's
website and the website of its key competitor both before and after the site redesign.
- Brand reviews, usability testing, and Web analytics
- Conducted a Brand Image review of the client's website
- Conducted usability testing with one of our partners
- Interviewed stakeholders to conduct an assessment of analytics and metrics
- Recommendations and strategy
- Delivered findings and recommendations to the client and its agency partner
- Provided specific feedback to help the client improve the user experience of its website and increase online revenue
