| Name of survey: | North American Technographics® Technology, Media, And Marketing Benchmark Survey, Q3 2007 |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | September 2007 |
| Region: | North America |
| Respondents: | 4,913 |
Forrester conducted a mail-based survey fielded in September 2007 of 4,913 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=4,913), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire adult population of North America households and individuals had been surveyed. Forrester weighted the US head of household respondent data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data include all of the above, with the education variable being slightly different and including employment status. The survey sample size, when weighted, was 4,060 North American respondents at household level and 4,913 North American respondents at the individual level. Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels. The sample was drawn from members of TNS¿s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals have been randomly sampled from TNS¿s panel for this particular survey, they have previously chosen to take part in the TNS panel.
Survey Instruments:
North American Technographics® Technology, Media, And Marketing Benchmark Survey, Q3 2007-US
North American Technographics® Technology, Media, And Marketing Benchmark Survey, Q3 2007-French
North American Technographics® Technology, Media, And Marketing Benchmark Survey, Q3 2007-Canada
The documents and figures below summarize the findings from this research
Consumers And The DVR
Paul Jackson, April 2008
Consumers Want To Surf Untethered
Sally M. Cohen, February 2008
Understanding The US Video Game Player
Paul Jackson, TJ Keitt, January 2008
Technographics® Insight: US Video Gaming Isn't Just For Kids - A Deep Dive
Ted Schadler, December 2007