Consulting Services For Marketing & Strategy Professionals
- Convenience Quotient for the Consumer Product Strategy Professional
- Web Site Brand Reviews for the Customer Experience Professional
- Web Site Reviews for the Customer Experience Professional
- eCommerce Strategy for the eBusiness & Channel Strategy Professional
- Email Marketing Reviews for the Interactive Marketing Professional
- Search Marketing Reviews for the Interactive Marketing Professional
- Social Technology Strategy for the Interactive Marketing Professional
- Interactive Marketing Strategy for the Interactive Marketing Professional
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Examples Of How We've Helped Marketing Professionals
For the CMO & Marketing Leadership Professional
Improving Marketing Measurement And Customer Engagement
Challenge: A high-tech communications manufacturer needed to measure and improve customer engagement to advance marketing¿s effectiveness and standing in the organization.
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For the Consumer Product Strategy Professional
Determining Your Product's Convenience Quotient
The Convenience Quotient (CQ) is a consulting tool developed by Forrester. From more than a decade of surveying millions of consumers about hundreds of products and services, we have concluded that the secret to creating and marketing a successful consumer product experience lies in a single, comprehensive concept: convenience.
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For the Customer Experience Professional
Positioning A Client's Web Site For Global Success
Challenge: The client needed to craft a strong online Web site redesign strategy that would uphold the quality and consistency of its brand while incorporating local nuances.
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Knowing How To Create A World-Class Web Site In 12 Months
Challenge: Our high-tech manufacturer client wanted to double online sales and create a world-class Web site within 12 months by redesigning its Web site to provide a more user-friendly experience.
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For the Customer Intelligence Professional
Prioritizing Database Marketing Service Provider Requirements
Challenge: A global hotel company needed to ensure that they were making the right choice in engaging with a database marketing service provider.
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For the eBusiness and Channel Strategy Professional
Gathering Intelligence On Trends, Competitors, And Best Practices
Challenge: The client was interested in gathering intelligence on the US home shopping market, including insights on the strategies of key competitors for both TV and online channels.
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For the Interactive Marketing Professional
Evaluating And Assessing An Email Marketing Program And Strategy
Challenge: Our insurance client needed to assess its company¿s email marketing strategy to reduce costs and better engage with customers.
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Evaluating And Assessing A Search Engine Marketing Strategy
Challenge: Our hospitality client needed to evaluate and assess its search engine marketing (SEM) strategy objectively to develop a truly best-in-class approach.
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Building The Foundation For A Social Technology Strategy
Challenge: This consumer packaged goods company needed to understand and evaluate how its target customers were engaging in interactive channels and social networks.
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Developing A Widget Strategy
Challenge: This retailer was interested in using social media as a way to further engage with consumers to ultimately increase awareness and loyalty.
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